PIECE OF YOU – Personalize. Customize. Individualize

We at Piece of You, find ways to keep your memories intact and close to you at all times by personalizing them into unique jewellery for you to cherish forever.

Piece of You personalizes and customizes jewellery which transforms your memories, mementos, occasions and loved ones into precious jewels. Each of our piece is crafted in pure 18kt Gold & glistened with diamonds, pearls and valuable precious and semi-precious stones to transform your special moments into meaningful keepsakes. The most perfect gift to yourself or for a loved one; Piece of You, translates your stories into magnificent jewellery, to be worn with love and glee. Be it treasured names, a special date, beloved initial, an exclusive birthstone, a special location, in a language of your choice or from our most popular family collection; Your Piece of You is a product of your imagination brought to life by our artisans.

Every piece is a fascinating tale. By creating a dialogue of life and showcasing the finest of gestures, Piece of You makes sure that your identity is distinctively portrayed via your jewellery. We dive into your story, initiate the idea, discuss the conception, and perceive your design, to give you your desired end result.

Piece of You is a part of the Pure Gold Group, which embarked its presence in the jewellery industry with Pure Gold Jewellers in United Arab Emirates trusted 30 years ago. With almost 3 decades in the market, Pure Gold Jewellers has matured over the years with more than 125 stores in the Middle East and Asia with 2 factories in India and 1 in China, employing over 2,000 craftsmen and professionals, all of whom are dedicated & qualified to cater to the needs of its fast growing clientele. A part of the Pure Gold Group, Piece of You offers customers exactly what they need, with the confidence of quality and trustworthiness that is coupled with Pure Gold Jewellers.


Beautiful jewellery is a way of life for Amreen Iqbal, daughter of Firoz Merchant, the Founder & Chairman of Pure Gold Group. www.pugold.comwww.pugold.com/pieceofyou.ae

Having customised and designed her own pieces of jewellery for as long as she could remember, Amreen went straight into the family business after graduation and completing several courses through GIA in diamond grading and jewellery designing before rising to Director of Corporate Communications.

Her passion for designing personalised pieces continued with the creation of customizing everyday dainty jewellery pieces for family and friends whilst still designing extensive and more luxurious jewellery pieces as per the clientele of Pure Gold Jewellers.

In early 2017, shortly after the birth of her third child, Amreen designed herself a beautiful keepsake necklace to celebrate the new addition. From thereupon her husband, Amran Iqbal, encouraged her to start her own line of unique personalized pieces which would share her love and passion for customized jewellery by creating bespoke pieces for those who love individualized jewellery as much as her. Immediately Amreen knew her future lay with personalized pieces – and within 3 short months, Piece of You was born.


With shipping across the globe, we believe in spreading the love of your memories and the choice of gifting your loved ones with a one of a kind gift specially devised for them and sent to their home!

What makes us, as people, who we are is the pure sentiment and connection we feel and share with every single person and occasion around us. Whether it is the bond with your little one, a special someone, special date or place; every piece of your emotion matters to us. Our dedicated team of designers, aim to make each of your emotion extra momentous for you by capturing those special mementos into uniquely conceptualised jewellery.

We, at Piece of You, make sure that we capture the streak of your imagination and craft it forever just for you. Piece of You is a piece of jewel always closest to your heart. Each ‘Piece of You’ is bespoke to each and every client, from the colour of the gold, specific sizes, language of your preference, unique design concepts, in a price point suited to you! We offer a service so unique to our esteemed clients that no other jeweller does and makes you keep coming back!

Experience the most creative and soulful creation by you, for you in the form of Piece of You. Catering to the modern-day customers, Piece of You is available via our website, Instagram and city-wide ‘pop ups’ and offers worldwide shipping on all products.

Follow Piece of You on Instagram at www.instagram.com/pieceofyou.ae to stay updated with the unique jewellery pieces we craft just for you.