About Us

About Us

Personalize. Customize. Individualize.

Amreen Iqbal is the founder and creative director of Piece of You which started in 2017. Amreen was the director of corporate communications over her 10 years tenure at Pure Gold Jewellers which is currently the sister company of Piece of You. Piece of You stemmed from Amreen’s passion and her husband Amran’s idea to turn her passion into other peoples reality by turning their dream vision into everyday wearable jewelry.

Memories treasures of lifetime.

We at Piece of You, find ways to keep your memories intact and close to you at all times by personalizing them into unique jewellery for you to cherish forever.

Piece of You personalizes and customizes jewellery which transforms your memories, mementos, occasions and loved ones into precious jewels. Each of our piece is crafted in pure 18kt Gold and glistened with diamonds, pearls and valuable precious and semi-precious stones to transform your special moments into meaningful keepsakes.

The most perfect gift to yourself or for a loved one; Piece of You, translates your stories into magnificent jewellery, to be worn with love and glee. Be it treasured names, a special date, beloved initial, an exclusive birthstone, a special location, in a language of your choice or from our most popular family collection; your Piece of You is a product of your imagination brought to life by our artisans.

Every piece is a fascinating tale. By creating a dialogue for life and showcasing the finest of gestures, Piece of You makes sure that your identity is distinctively portrayed via your jewellery. We dive into your story, initiate the idea, discuss the conception, and perceive your design, to give you your desired end result.


Amreen Iqbal is an active member of Pure Gold Jewellers Group for over 10 years and is currently positioned as the Director of Corporate Communications and Designing and had independently commenced her own entity “Piece of You” personalized jewelry under the umbrella of “Pure Gold Jewellers”.

Piece of You is a part of Pure Gold Group, which embarked its presence in the jewellery industry with Pure Gold Jewellers in United Arab Emirates trusted 30 years ago. With almost 3 decades in the market, Pure Gold Jewellers has matured over the years with more than 125 stores in the Middle East and Asia with 2 factories in India and 1 in China, employing over 2,000 craftsmen and professionals, all of whom are dedicated & qualified to cater to the needs of its fast growing clientele.

A part of the Pure Gold Group, Piece of You offers customers exactly what they need, with the confidence of quality and trustworthiness that is coupled with Pure Gold Jewellers.

Customer Reviews

I just got home and i received my earrings ... and OMG they are just PERFECT. the huggies are the perfect size, the flower is gorgeous, thank you SO much, ,as always you pieces are gorgeous and they do not disappoint!

- CN

I cannot tell you how pretty the necklace is ❤️❤️❤️❤️❤️ I loved it so so muchhhhhhhh The best thing i ever bought 😍 Thank u so much 💕 I loved the little note with it too 💕 Looking forward to shop more. I received the earrings.. They are just beautiful ❤️❤️❤️❤️ I am in loveeee with your collection 😍😍😍 Cannot wait to have more collection of piece of you ❤️

- Sana Parker

PIECE OF YOU is one of the finest in Dubai. Their designs and customization ideas are fabulous! I love each and every piece i own of PIECE OF YOU. The customer service is exceptional and the quality is amazing. Love the hand written notes which comes with every purchase by the ever so gracious and lovely owner Amreen. She is very professional yet so understanding and kind. Even in this time of pandemic, everything was managed so well and delivered on time. I highly recommend PIECE OF YOU. Keep up the good work and keep rocking Amreen!

- Ambreen Ally

Thank you❤️ and love your personal message. Thank you is not enough..i am so happy..you guys are amazing!❤️ So beautiful 🥰 Posted on my ig/fb stories.. recommended you guys to my friends and families 🥰 You guys deserved it! It is honest to goodness beautiful! 🥰

- Loraine Canada

Absolutely beyond happy ! Put my earrings in the minute they arrived . Roll on pay day , to add some more gorgeous pieces ❤️

- Sarah Pugh

I have 1, 2, 3, 4 ohhhhh I give up I don’t know how many pieces I have…. U just can’t get enough of their lovely ideas and designs… thank you piece of you ❤️

- Carla