A Landmark of Luxury Diamond Necklace

Made to Last a Lifetime — Here's How to Keep It That Way

Every Piece of You creation is handcrafted in 18K gold and set with natural diamonds, materials chosen to endure. With a little care, your piece will stay as beautiful as the day it arrived and can become an heirloom passed down through generations.

• Every Piece Is One of a Kind: Because each piece is made by hand, small variations in shape, setting, finish and diamond weight are natural. They are what make your piece individual, not a sign of a fault.
• Wear It With Care: Put your jewellery on last, after perfume, moisturiser and hairspray. Take it off first before swimming, showering, exercising or doing household chores. These small habits protect its shine for years to come.
• Clean It at Home: Once a month, gently clean around the setting with a soft brush, warm water and a drop of mild soap. Rinse well and pat dry with a soft cloth to keep your diamonds at their brightest.
• Store It Separately: Keep each piece in its own soft pouch; the one it arrived in is perfect. Pieces stored together can rub against each other, which causes scratches and dulls the surface over time.
• Free Lifetime Cleaning and Polishing: As a sister brand of Pure Gold Jewellers, we offer complimentary cleaning and polishing for life at any Pure Gold Jewellers branch. Just walk in, with no appointment and no fee, and we'll restore your piece to its original shine.
• Something Doesn't Look Right? We stand behind every piece we make. If anything seems unusual when your order arrives, message us on WhatsApp at +971 50 106 7444 within 12 hours of delivery and we'll personally help. Custom and personalised pieces are made just for you, so please inspect your jewellery carefully when it arrives.