If you’ve saved any new jewellery posts on Instagram in the past week (hello spring), chances are you’ve come across one or two pieces ~pun intended~ from Piece Of You during your late night stalks. Unlike the chunky necklaces trend, these pretty as pastries, precious stones have now taken an identity of their own, changing your new vibe as the new season begins. Cosmo ME caught up with the brains behind the beautifully curated jewellery to chat all things accessories.
The jewellery brand which was founded in 2017 was created to cater to everyone. “Piece of you prompts emotions through 18kt gold and diamonds, precious/semi-precious stones, pearls and more,” says Amreen Iqbal, the Dubai-based founder and creative director of the homegrown brand. In the unapologetic era for ‘bang for a buck’, it was very important to the brand to make some pieces super affordable for every lifestyle – yes, including students. “We work on razor-thin margins for customers that can’t afford expensive pieces,” the jeweller shares.
It’s no shock that Amreen’s love for jewellery was stirred up at a young age. Before diving into her background in jewellery designing, the precise cuts on styles of her accessories make it clear that she’s a born jeweller.
“I have been working in my family business of jewellery [that her dad oversaw] – pure gold jewellers straight from university,” the jeweller told Cosmo ME. Fast-forward to years after graduating from uni [and shadowing her father], Amreen took on a challenge of her own – of course with inspiration from anything and everything around her – and created her brand. “Anything that evokes a strong sense of love, smile, bond, care, happiness, joy, gives me inspiration to continuously create,” the CEO shared.
“My favourite design is my first ever piece of you created when my third child was born,” adds Amreen. “My ultimate goal for Piece Of You is to be the reason to make many more women’s hearts and eyes smile across the globe.”
2020 has taught us all to be more expressive in showing love for our faves, so it’s no surprise that Amreen is optimistic about 2021 being all about using pieces of jewellery to express love.
“Diamonds are always in fashion but a little rainbow (coloured jewellery) never hurt anyone,” hinting her 18kt lightweight best-sellers.
When it comes to stacking and layering, the best point of advice is to look to the designers, so we had to ask the Piece Of You founder what her go-to style is for the new season. “In my eyes, there is no wrong with any kind of jewellery combination. Mixing stones, metal colours, styles, lengths everything works as long as you flaunt it proudly and confidently, ” Amreen shares.
Years into her career and millions of Instagram engagements later, Cosmo ME asks Amreen what’s in the pipeline for Piece of You this year and her answer is just as mysterious as you’d imagine designers to be. “As with the beauty of life mysterious unfolding is what keeps us going. So watch Piece Of You social media pages for the unravelling of our 2021 and more.”
We can promise that we’ll keep our eyes glued to see all the new updates from the homegrown brand.